The Swift Effect – Every City’s Wildest Dream

While ticket resale websites have been a gatekeeper for many Taylor Swift fans, many cities across the US have reaped the benefits of her record-breaking performances this past year. There have been many opportunities for local businesses to take advantage of the surplus of tourism with the 20-city Eras Tour. Whether or not you enjoy her music one thing is for certain: when Swifties come to town,... READ MORE